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Resources for social media data
Social media data come from various resources, such as Facebook, Twitter, Reddit, Instagram or YouTube. The elements of social media data may be:
- individual tweets, comments on Facebook, Twitter or Reddit etc.,
- visual content, such as photos or videos,
- network connections between network users (friend connections, groups),
- data on ratings and/or interests (preferences or likes).
Social media data are available to researchers, but their availability is restricted by companies that own respective social media platforms (Facebook , Twitter, etc.). Restricted availability of social media data represents serious obstacle for more intensive application of social media data in social research.
One of other reasons for the limited availability of social media data lies in the ethics. Researchers and data archivist must care about the protection of personal information of the social media users.
Social media data can be linked to survey data to expand research opportunities. Watch this video to discover more: Johannes Breuer discusses what data linking is and why it is useful to link survey and social media data. If you would like to access the full PowerPoint presentation upon which this video is based, you can access it on Zenodo.
Please cite this video as: Breuer, Johannes. (2020, June). Data Linking I: Survey Data & Social Media Data. Presented at the CESSDA Training Days 2019 (CTD2019), Cologne, Germany: Zenodo. http://doi.org/10.5281/zenodo.3923901